Formati Identity

Project Details

  • Categories: conceptual, print, identity
  • Subcategories: logo, stationery
  • Date completed: March 2012
  • Client: Typography class
  • Skills applied: typographic design, creative concepts
  • Software used: Adobe Illustrator

Project Summary

The objective of this project was to create a typographic logo and apply it to stationery for a modern Bauhaus furniture company called Formati. This logotype is largely informed by the design of modern furniture and includes a mix of strong curves and straight lines/edges, bright and bold colors, and expressions of fun. Formati is smiling at you; and it wants you to have fun selecting and enjoying its furniture.