House of Ruth Maryland Billboard Concept

Project Details

  • Categories: conceptual, print, writing
  • Subcategories: billboard/environmental, ad/ad campaign
  • Date completed: March 2012
  • Client: Creative Concepts class
  • Skills applied: creative concepts, writing, design
  • Software used: Adobe InDesign, Photoshop

Project Summary

This billboard promotes House of Ruth Maryland by making its viewers aware of its importance by informing them that domestic violence can be just as much verbal as it can be physical. The image on the left of the angry man draws viewers eyes over to the large text that he’s shouting. The concept for this billboard is that the last word changes every 15-20 seconds, so that as drivers are traveling, they can easily see the abuse taking place. This captures attention while instilling in the viewer a sense that something is wrong with this picture. The supporting copy clarifies confusion: domestic violence can include verbal abuse, and help can be sought after via Hour of Ruth Maryland’s phone number.

Disclaimer: Please note that this is student work and is not used by the House of Ruth Maryland. If you or a person you know is struggling with domestic violence, the House of Ruth Maryland can help. Call 410.889.7884, go to, or visit Ruth’s Closet at Valley Village Shopping Center, 9131 Reisterstown Road, Owings Mills, MD 21117 (Back, lower level) to get help.